Tweet Modern companies must begin to think and act like publishers/producers if they expect to succeed.  Marketing has become interactive, stealth and content driven.  Consumers expect more than a features and benefits; they want to be told a story.  Stories are what make the modern marketing model work.  Whether you tell the story in a [...]

Every few years the world makes a subliminal shift in the focus of its own social state. These shifts have only two options, times are either iconic or civic. Knowing the difference between the two is the first step to understanding the current environment.

Tweet 1. Make a map. It’s standard practice for managers to create team roadmaps at the start of every year: plans that set goals, break projects into steps, and diagram out important events, announcements and the like. That way they have something to show their own managers, so that — at least theoretically — everyone across [...]

Tweet Come kick off the new year with a celebration of disruptive enterprise technology featuring two huge geek heroes: Steve Wozniak and Leonard Nimoy. The VentureBeat team, being the huge geeks that we are, are delighted to be co-hosting Enterprise Disruption: An Evening of Change and Innovation tonight in San Francisco. The event, produced by our partners [...]

Tweet Your love-hate relationship with email could skew more toward the love end of the spectrum in the new year if one startup has anything to say about the matter. Contactually launches Thursday to help email senders better prioritize their action items and manage relationships. The company has created a dashboard that connects to multiple IMAP [...]

Tweet Just a decade ago, if you wanted to invest in a startup you had to know someone. A lawyer, an accountant or a friend of friend would give you a referral to a company looking to raise money, or they’d invite you to invest with them. That’s how you got in the door. You [...]