Tweet Modern companies must begin to think and act like publishers/producers if they expect to succeed. Marketing has become interactive, stealth and content driven. Consumers expect more than a features and benefits; they want to be told a story. Stories are what make the modern marketing model work. Whether you tell the story in a [...]
Every few years the world makes a subliminal shift in the focus of its own social state. These shifts have only two options, times are either iconic or civic. Knowing the difference between the two is the first step to understanding the current environment.
Tweet 1. Make a map. It’s standard practice for managers to create team roadmaps at the start of every year: plans that set goals, break projects into steps, and diagram out important events, announcements and the like. That way they have something to show their own managers, so that — at least theoretically — everyone across [...]
Tweet Jive Software finally had its first full day as a publicly traded company today. On Monday, Jive sold 13.4 million shares at a price of $12 per share, raising $161 million. The stock shot up to $15 a share throughout the trading day Tuesday. But, are the results of this IPO are merely a [...]
Tweet No higher truth exists in business than this; until the moment you are viewed as a success you will be viewed as a failure, whatever that definition may be. You must believe in your cause to make it a reality, because no one else will. From the time you begin your journey until the [...]
Tweet Zynga is one of the most anticipated IPO’s of the year and with the collapse of other social media elite such as Groupon(GRPN) and Linkedin (LNKD) it is worth some review. The social gaming company Zynga is planning to begin its IPO road show this coming Monday. The company’s bankers began telling clients about [...]
Tweet Social media is not rocket science, it comes down to using content to build assets and value, period. Like any other business activity, your social media activities should be designed to build assets for your organization. Business owners are getting sold down the river with false hope from a sea of wannabe social media [...]
Tweet Being an entrepreneur in this modern era is tough. It is hard to raise capital, it is hard to find good people and it is hard to start a business on a shoestring. More and more entrepreneurs have been looking into crowdfunding as an option to raise money, but it is currently not allowed. [...]
Tweet One of the most common problems in the financial world today involves the transition from traditional to modern tactics in investor relations. Finding an effective and compliant solution to social media has been a thorn in the side of public companies for more than 2 years now. Most current IRO, Investment Relations Officers, have [...]
Tweet The Federal Bureau of Investigation is creating a tool that will crawl Facebook, Twitter and more to catch emergencies before they happen. According to a posting on the Federal Business Opportunities website, the FBI’s Strategic Information and Operations Center (SOIC) is feeling out the IT i… Complete Story via VentureBeat.
Tweet Nintendo is a funny old company. Just when you think it is out of ideas, it has a habit of springing innovation on the market that changes things forever. The Wii brought us motion gaming, and the 3DS saw the mass market arrival of glasses-free 3D tech. Complete story via VentureBeat.
Tweet Like it or not, more change is afoot at Google’s widely successful video site. YouTube is following its controversial redesign of the home page with another channel-focused update, several video editing goodies, and some small concessions to member indignation Thursday. Complete story via VentureBeat.
Tweet Modern companies must begin to think and act like publishers/producers if they expect to succeed. Marketing has become interactive, stealth and content driven. Consumers expect more than a features and benefits; they want to be told a story. Stories are what make the modern marketing model work. Whether you tell the story in a [...]
Every few years the world makes a subliminal shift in the focus of its own social state. These shifts have only two options, times are either iconic or civic. Knowing the difference between the two is the first step to understanding the current environment.
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